It’s Pulling vs. Pushing
Hubspot simply defines Inbound Marketing as:
Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.
Don’t let all this talk of traffic, leads and sales turn you off. I know we haven’t historically used such in-your-face terms in legal marketing, but the practices behind these words are what are important, and definitely have their place in the marketing of your firm and practice. By letting your web content itself generate qualified leads, Best Case Media’s inbound marketing can efficiently enhance your traditional pipeline and brand your practice.
Let’s Break It DownHolistic is not a new concept in the legal profession. When representing a client, how do you decide what the best course of action is in order to help, protect or defend your client?
Among other things…
In other words, you are looking at your client’s situation holistically, meaning you are taking every factor you can find into consideration in order to recommend the best course of action. You are looking at the entire, or the whole, situation in order to make a proper diagnosis.
A holistic practice of marketing is similar. When you market your practice and your firm, you need to take your whole situation into account in order to decide what the best, most efficient, most strategic plan of action is.
What Does This Look Like?
A holistic approach to marketing your practice means looking at the entire situation before making any decisions.
Among other things, it means we need to look at and answer…
This is a holistic approach to earning leads. They will come when you’ve given them a reason to come, and not a second before.
First, We Help Define Your Core Specialty and Brand
The product your law firm sells is your knowledge, experience and dedication. You may be developing or have already established an expertise, a specialty or a niche.
Let’s say your practice’s goal, for example, is to provide intellectual property counsel for video game companies. Or perhaps you’re the premier provider of immigration legal services for a particular community, with bilingual capabilities to match.
We get a clear idea of your firm’s core mission and brand, and determine 1) why exactly your services are so valuable to your clients and 2) what differentiates your firm from others. You can then create web content that addresses these and enables you to be found online through SEO.
Second, we make sure you are Compliant
The legal profession is subject to regulations when it comes to advertising and marketing. We are familiar with these regulations and the variances between states that stem primarily from self-established ethics guidelines. We check your state bar’s website to learn the marketing regulations and best practices to which your firm is subject.
Although not required in all states, we will assist you by including an attorney advertising disclaimer on all your marketing copy, including your website, blogs, e-books and white papers. Also note that some practices such as Bankruptcy or Tax require special disclaimers on all communications.
Third, we go digging in Best Case Media’s Inbound Marketing Toolbox to Add Infrastructure
There are so many types of content that we create for a law firm to use in their inbound marketing program.
Finally, your Content is Working for You!
Nothing will replace your need to network and manage referral and client relationships. But with a comprehensive strategic inbound marketing plan from Best Case Media, you’ll be surprised at how many quality leads will be produced.
The difference is that instead of you spending time to find clients, your clients will spend the time to find you. We’ll help you share with them that you’re the right choice.
If you still have some questions regarding inbound marketing, here are some of the common ones we answer all the time:
Our team handles everything from content planning, content creation, deployment, & funnel optimization. Just leave it all to us.Let's Talk