Why Pay Per Click Is Crucial for Your Law Firm
Source: Google Consumer Surveys, November 2013 US residents Google / FindLaw US Consumer Legal Needs Survey 2014 / FindLaw and Google Legal Marketing Experts
Your Time Is Your Most Precious Commodity
We Manage Your Digital Marketing So You Can Better Serve Your Clients
Full focus on ROI with Call and Conversion Tracking
One of the most important aspects of Google AdWords campaigns is the ability to track them properly. Most local businesses rely on both contact form submissions and phone calls to drive leads for them. At Best Case Media we include tracking of both forms and phone calls.
This allows us to optimize your campaigns based on what really matters – leads.
Dedicated Team of Certified AdWords Professionals
Each client in Best Case Media receives a dedicated team of experienced PPC professionals. Your point-of-contact is a certified AdWords professional with a proven track-record in local campaigns and he is backed by a PPC Supervisor with years of experience.
Strategies Developed for Local Lawyers
Creating and optimizing Google AdWords campaigns for local law firms requires unique strategies. In Best Case Media we use internal strategies to ensure that you get most out of Google AdWords without a lot of risk.
This includes keyword selection, ad copy tricks to attract clients and geo-targeting to only show ads in areas where people are actually searching for your legal service.
Target Customers on the Go with Google Mobile Ads
More than 50% of all searches with commercial intent are made from a mobile device. This constitutes a huge amount of traffic and prospective clients that with a proper Google Mobile Ads strategy you can take full advantage of.
This includes click-to-call extensions to get calls directly from people “clicking” your ad as well as having directions and smartphone specific ads to maximize your ROI.
Our Process
1
Free Evaluation
Who Is Involved?
Digital Media Advisor & Client
2
Choose Best-suited PPC Plan
Digital Media Advisor & Client
3
Onboarding & Welcome Call with Team
PPC Strategist, PPC Supervisor & Client
4
Campaign Development, Approval & Launch
PPC Strategist, PPC Supervisor & Client
5
Ongoing Optimizations
PPC Strategist & Client
Plans & Price
Supreme |
State |
District |
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|---|---|---|---|
| 4 optimizations 33% of Net Ad Spend per month $1099 One-time Setup Fee |
4 optimizations 34% of Net Ad Spend per month $799 One-time Setup Fee |
2 optimizations 35% of Net Ad Spend per month $649 One-time Setup Fee |
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| Budget Requirement | |||
| Budget Requirement | $10,000 – $7,000 per month | $6,999 – $4,000 per month | $3,999 – $1,000 per month |
| Research | |||
Competitor Research  |
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| Performance Analysis |
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| AdWords Setup | |||
| New Campaign Development |
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| Keyword Research |
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| Strategic Match Type |
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| Negative Keyword Implementation |
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| Tailored Ad Copy |
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| Ad Extension Setup |
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| AdWords Optimization | |||
| Ad Testing |
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| Bid & Budget Management |
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| Keyword Expansion |
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| Search Term Analysis |
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| Negative Keyword Research |
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| Call Quality Analysis |
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| AdWords Attribution Analysis |
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| Campaign Expansion |
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| Google Mobile Ads | |||
| Strategic Bid Management | |||
| Ad Copy for Mobile |
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| Ad Extensions for Mobile | |||
| Tracking | |||
| Google Analytics |
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| Conversion Tracking |
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| Keyword Level Call Tracking |
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| Code Installation |
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| Minutes Included |
400 | 300 | 200 |
| Reporting | |||
| PPC Monthly Report | Monthly | Monthly | Monthly |
| Call Tracking Report | Monthly | Monthly | Monthly |
| Optimization Updates | Weekly | Weekly | Bi-weekly |
| Conference Calls | Bi-weekly | Monthly | Monthly |