Is Your Firm missing out on one of the fast growing online segments in the U.S. – Hispanics? According to Advertising Age’s 10th Annual Hispanic Fact Pack – Annual Guide To Hispanic Marketing And Media for 2013:
This segment is growing and will continue to grow for many years. The median age of 28 is a very tech-savvy age.
Our Attorney Spanish Website Services Include:
Having a Spanish version of your firm’s website has two major benefits:
If you learn, from your web stats, that some of the Spanish keyword phrases your website ranks for convert really well, you can now use those same pages as landing pages for a Spanish Pay Per Click campaign. This can be a powerful combo because the Cost-Per-Click on Spanish keyword phrases is typically much lower than the English versions of the same keywords.
We have seen many times where the top referring domain sending traffic to a client’s Spanish website was the original English version. In fact, we see that some visitors enter the website on Spanish pages and then switch to the English version for the rest of their time on the site.
Spanish Websites Designed To Connect With Your Hispanic Visitors
Improper translations for the cultural demographics of your target market can relay a bad message to potential patients. However, a Spanish site that addresses the language and culture of your target area correctly can show caring and understanding for clients before they even schedule their first appointment.
These crucial efforts will inspire loyalty to your practice and result in valuable family and friend referrals from happy clients who know their needs are being given the respect and consideration they deserve.
Learn how Best Case Media can help with optimizing your Spanish content!Contact Us Today!